Executive Marketing Plus (EMP) can provide executive talent for companies needing temporary marketing and sales leadership. Using EMP gives shareholders/owners time to get their business moving forward. You determine when and how to fill the position permanently.

These interim executive services are perfect if you are transitioning between partner models, launching a new product, integrating an acquired product or service or before the need for full-time executives. EMP can help positively impact revenue generation.

EMP’s Interim Business Development executive can perform the following functions:

• Define and implement sales processes
• Establish forecasting metrics and process
• Define and implement distribution strategies
• Negotiate collaborations and contractual agreements
• Find and qualify funding sources
• Determine sales force profile

EMP’s Interim Marketing executive can perform these additional services:

• Implementation of marketing processes
• Develop and implement go-to-market strategies
• Define brand strategies and tactics
• Identify and qualify key target market opportunities
• Establish and manage investor relations programs
• Provide value propositions and positioning to market segments

EMP’s Interim Product Management executive can provide the analysis and roadmap you need for launching a new product or service. We cover the entire product design and launch processes. Our services help:

• Create product requirement document and supportive processes
• Work closely with production and other functional areas
• Identify new markets with research; identify buying decision levers
• Create a branding system for the product or service
• Launch the new product and services to the market and the sales force