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The word “audit” usually scares people. However, in the context of marketing, an audit helps you understand where the biggest return on investment (ROI) potential is. A marketing audit is a nonbiased assessment of the effectiveness of your company’s current marketing function. It also evaluates how marketing affects the other functional areas within your company. In a nutshell, a marketing audit will inventory what’s good and bad with your current marketing and sales efforts. Executive Marketing Plus will evaluate what you’ve done in the past with regards to marketing, what you’re currently doing, and then make recommendations on what you should be doing.
Since marketing is a process that integrates and affects other functional areas, a Marketing Audit from Executive Marketing Plus will assess and evaluate how marketing affects the following functions:
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