Executive Marketing Plus
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Executive Marketing PLUS

Advisory Services

Executive Marketing Plus (EMP) offers a range of services that may be contracted for in part or in whole, depending on the client’s needs, and are priced accordingly. Generally, our compensation incorporates two forms of payment: an advisory fee and/or a project-based fee…depending on the client's needs. All terms and conditions of each engagement are listed on an engagement letter validating the client’s expectations, and our deliverables. Below is a listing of the services offered by EMP:

Business Review and Planning

  • Business Audit – Review and Assessment
  • Strategic Planning – Research, Analysis, Alternatives, and Evaluation Business Plan - Creation, Review and Assessment
  • Implementation Plan – Creation, Review and Assessment
  • Executive Coaching and Sounding Board Services

Product Articulation

  • Product Definition
  • Market Value Drivers Assessment
  • Revenue and Pricing Models – Develop, Test and Refine
  • Product Evaluation - Testing, Validation and Refinement

Market Assessment

  • Targets – Identify and Analyze
  • Dynamics - Practices, Trends, Threats, Opportunities, Size, etc.
  • Competitors - Identify and Evaluate
  • Customers - Identify, Evaluate and Qualify
  • Strategic Partners – Identify, Evaluate and Qualify

Marketing & Sales Planning

  • Marketing Audit – Review and Assessment
  • Marketing Plan – Creation, Review and Assessment
  • Sales Plan – Creation, Review and Assessment
  • Marketing/Sales Collateral and Presentations – Design, Create, Review

Business Development

  • Tactical Sales Execution – Introduction and Endorsement
  • Strategic Growth Strategies: Marketing, Sales, and Product
  • Channel Development: National and International
  • Direct Access - Key Executives and Decision-Makers
  • Marketing Communication
  • Relationship Management - Feedback and Follow-up
  • Meeting Facilitation – Scheduling and Moderating
  • Sales Management
  • Creation of Infrastructure (i.e., functional areas)

Project and Product Management (See Interim Executive Services)

  • Interim or Outsourced Management: C-level, Marketing, Sales, Product Management and Business Development

 

Services Offered Marketing Services Types of Clients

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